Salute To Sonu Sood

Respected Sonu ji, You have proved that no matter what the difficult situation is, the courage of a person is always greater than every problem. Blessed are your parents who gave birth to worthy children like you. You have become a source of inspiration to many people. Divya Vastu is proud of 'The Son of the nation’ like you. We wish you a happy future and express gratitude to you and humbly offer FREE Vastu Consultancy. You can avail this offer whenever you want. We will feel proud by making the lives of you and your family better.

Contact Us

The Indian Institute of Human Brands (IIHB) has conducted a survey on the performance of celebrities during the lockdown and actor Sonu Sood has topped the list, followed by Akshay Kumar and Amitabh Bachchan on second and third positions respetively. For the survey, IIHB interviewed 110 corporate and reached out to 550 consumers to rate the performance of celebrities during the lockdown, and after, without prescribing any fixed parameters for evaluation but to rate them on whatever they deemed important from top-of-the-mind recall. Sood was rated best with a 78.5% positive rating by corporates and a 86.4% positive rating by consumers. Sood’s work with migrants in the past few months seems to have been noticed and appreciated both by corporate India, and by the public at large. "A large number of corporates were of the opinion that Sonu Sood would be surely on their consideration list as a potential brand ambassador, especially with products targeted at non-metro markets. The good news for Sonu Sood also is that 34% of respondents gave him a Perfect 10 score on his humanitarian work, and his scores are uniformly high across both genders, and all age groups," stated the survey report. Akshay Kumar got a positive rating of 68.4% amongst corporates and a score of 78.7% amongst consumers. Amitabh Bachchan received 59.1% rating by corporates and 65% by consumers. “The performance or the perceived value of celebrities during the pandemic is actually a ‘naked’ assessment of celebrity standing because this is one period when the celebrities were visible sans cosmetic make up and as hired mercenaries. Sonu Sood & Akshay Kumar have towered over their peers because of their selfless contribution to society at a time when most other celebrities kind of went into a cocoon. The public at large notices and registers everything about their beloved stars. His work in recent weeks has taken Sonu Sood to a much higher pedestal than everyone else around. He has been lauded and lionised in both media & social media. This could be the beginning for him to be seen as the endorser for many more brands in the future.